After a failed attempt at a concept too big, I pitched an idea at midnight that we could do on a near $0 budget. “So, let's communicate all of the characters you're singing about masquerading as via face-paint on you, except in order to do that and fit in the act of applying and removing each character before the song finishes we'll need you to sit half-naked for a single-take of your song in slow motion in order to fit them all in, sound reasonable?” It didn't, so the artist and label approved my concept and we did it anyway. 3 people, one cold garage, and a lot of sorbolene later, and the idea was made.